according to wsj
NFL Executives Blame 'Confluence of Events' for Ratings Declines
NFL Executives Blame 'Confluence of Events' for Ratings Declines
ENLARGE The NFL said the large drop in ratings for prime-time games on ESPN, CBS and NBC is likely because of unprecedented interest in the Presidential election.Photo: Associated PressThe National Football League has sent a memo to team owners seeking to ease concerns about the ratings decline that has hit football this fall.Through the first four weeks of the season, NFL viewership has declined 11%, and among the crucial adults 18-49 demographic that advertisers covet, ratings are down 12%.
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furthermore wsj
CMO Today: NFL Ratings Take a Hit
CMO Today: NFL Ratings Take a Hit
ENLARGE Carolina Panthers quarterback Cam Newton Photo: Associated PressRATINGS FUMBLE: Live sports, especially football, have typically been considered immune to the broader TV industry's audience declines, leading networks to commit billions of dollars to NFL rights for years to come.But four weeks into the NFL season, viewership across ESPN, Fox, NBC and CBS is down about 10% from last season, with steeper declines for prime-time games, The Wall Street Journal reports.The league and networks are pegging the recent decline on the presidential election, and it's true that "Monday Night Football" took a huge hit during the first debate.
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moreover from thebiglead
Colin Kaepernick Is Not Causing The NFL Ratings Decline
Colin Kaepernick Is Not Causing The NFL Ratings Decline
Rasmussen Reports released a survey result, asserting Colin Kaepernick's flag protests may make 32 percent of adults less likely to watch NFL games.This survey met a collision of traditional media blindspots – operating understanding of scientific methodology and common sense understanding of human behavior in the wild – and the penchant for sexing headlines up a bit.Thus, the survey became a "shock poll" and an explanation for the NFL ratings decline.
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