referring to bloomberg
NFL Blames 'Unprecedented Interest' in Election for Ratings Drop
NFL Blames 'Unprecedented Interest' in Election for Ratings Drop
The National Football League is seeking to ease concerns about a sharp drop in TV ratings during the first month of the season, citing "unprecedented interest" in the presidential election as one of several reasons viewership is down.Total NFL viewership through four weeks declined 11 percent from last year, with prime-time ratings taking the biggest hit, according to a memo signed by NFL senior executives Brian Rolapp and Howard Katz."While our partners, like us, would have liked to see higher ratings, they remain confident in the NFL and unconcerned about a long-term issue," Rolapp and Katz wrote in the memo sent Thursday to the NFL's Media Committee.
read more from here
by the same token on bleacherreport
NFL Gives Explanation for Early-Season Ratings Dip
NFL Gives Explanation for Early-Season Ratings Dip
The National Football League sent out an internal memo Thursday to provide its explanation for the decreased television ratings during the first month of the regular season.The NFL cited interest in the presidential election as a key factor in the early decline.Darren Rovell of ESPN.com, who noted the overall drop across all networks that carry NFL games is 11 percent through four weeks, passed along comments from the release sent to the media committee by league media executives Brian Rolapp and Howard Katz.
read more from here
moreover from deadspin
NFL Memo Blames Plummeting TV Ratings On Presidential Election, Bad Matchups
NFL Memo Blames Plummeting TV Ratings On Presidential Election, Bad Matchups
Photo credit: Getty ImagesThis afternoon, Darren Rovell tweeted a memo sent by the NFL's executive vice president of media Brian Rolapp and senior vice president of broadcasting Howard Katz to the league's "media committee," regarding the league's cratering television ratings, primarily for primetime broadcasts.Rolapp and Katz place the blame on two factors—neither of which involves the wave of pro-black national anthem protests started by Colin Kaepernick.AdvertisementAccording to the memo, the NFL believes the main culprit to be interest in the presidential election, citing rising ratings among the big cable news stations and the record-low viewership for the Sept. 26 Monday Night Football game between the Falcons and Saints that went up against the first presidential debate.
read more from here
in addition thebiglead
NFL Owners Think Ratings Declines Are Due to Trump-Clinton Election, and Not Player Protests
NFL Owners Think Ratings Declines Are Due to Trump-Clinton Election, and Not Player Protests
Darren Rovell obtained an internal NFL memo on the ratings declines so far in 2016, where they are down 11 percent across all networks."Prime-time windows have clearly been affected the most, while declines during the Sunday afternoon window are more modest," the NFL's top media executives, Brian Rolapp and Howard Katz, wrote."While our partners, like us, would have liked to see higher ratings, they remain confident in the NFL and unconcerned about a long-term issue."The memo also cited the 2000 election as a comparison, and how the networks saw between 4 and 11 percent declines in ratings.
read more from here