as mentioned in digitaltrends
Twitter's First NFL Live-Stream Watched by Over 2M Viewers
Twitter's First NFL Live-Stream Watched by Over 2M Viewers
The verdict is in: Twitter's first NFL livestream was a hit.According to the NFL numbers, Twitter grabbed the overwhelming majority of the game's digital audience of 2.4 million viewers.In total, Twitter reached 2.3 million global viewers during both the pregame show and the main attraction, which saw rivals the New York Jets and the Buffalo Bills battle it out.
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moreover from adweek
Twitter's First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute
Twitter's First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute
CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network.But don't blame Twitter.While the New York Jets-Buffalo Bills matchup was also the first of 10 Thursday Night Football games that to be livestreamed on Twitter this season, the game had an average digital audience of 314,000 per minute, including viewers streaming on Twitter, NFL Mobile from Verizon, Watch NFL Network and authenticated users on CBS Digital platforms.
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in the same way wsj
Twitter's First NFL Broadcast Draws Average Audience of 243,000
Twitter's First NFL Broadcast Draws Average Audience of 243,000
Twitter Inc.'s high-profile debut live-streaming a National Football League game went off without a glitch Thursday night, but low viewership numbers indicate that most football fans still prefer to watch the game on traditional TV.An average audience of 243,000 viewers per minute watched the New York Jets beat the Buffalo Bills via a live-stream broadcast on Twitter, according to the NFL.That pales in comparison with the average...
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in addition techtimes
Twitter Launches First Live Stream Of An NFL Game
Twitter Launches First Live Stream Of An NFL Game
AdvertisementThe partnership between Twitter and the National Football League (NFL) to stream games on the social media platform started on Thursday, Sept. 15, with the first of the 10-game deal being a match between AFC East archenemies the New York Jets and the Buffalo Bills.The deal between Twitter and the NFL was secured back in April, when the social network acquired the rights to digitally stream 10 NFL games under Thursday Night Football for the 2016 season.Facebook backed out of the negotiations with the NFL, giving Twitter the chance to swoop in and ink the partnership with the football league.
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