as informed in recode
More than two million people watched Twitter's NFL stream on Thursday night
More than two million people watched Twitter's NFL stream on Thursday nightMore than two million people watched Thursday night's football game between the Buffalo Bills and New York Jets for free on Twitter.That was smaller than the digital audience Yahoo saw when it streamed an NFL game, also for free, last October (though Yahoo autoplayed that game on its homepage and most of its properties, including mail and Tumblr, so the comparison isn't clean at all).It's also well below the 48.1 million who tuned in to watch the game on TV, according to Nielsen.
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in addition techcrunch
Two million people streamed the NFL on Twitter last night and loved it
Two million people streamed the NFL on Twitter last night and loved itThe NFL just released numbers on last night's debut of NFL's Thursday Night Football on Twitter, and they are pretty damn good.More than 2M people watched the game on Twitter, compared to 48M who watched it on TV.The average user also spent 22 minutes watching on Twitter, compared to 25 minutes watching on TV (which is the only stat that is almost identical).
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by the same token on marketwatch
First NFL game broadcast on Twitter reaches more than 2 million people
First NFL game broadcast on Twitter reaches more than 2 million peopleThe first National Football League game broadcast on Twitter Inc.'s TWTR, +4.43% social network reached more than 2 million people for at least a few seconds, the NFL said Friday.Twitter's broadcast of the Thursday night game between the Buffalo Bills and New York Jets had an average audience of 243,000, with viewers taking in an average of 22 minutes of the broadcast, according to the NFL.That audience was dwarfed by viewers of the TV broadcast: CBS and NFL Network averaged 15.4 million viewers for the game, with 48.1 million watching at least a minute of the broadcast.
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let alone businessinsider
Twitter NFL Jets-Bills game drew 22 million total viewers
Twitter NFL Jets-Bills game drew 22 million total viewersFor its first NFL game live stream, Twitter drew an audience of 244,000 average viewers per minute, the NFL said Friday evening.In total, the game drew a viewership of 22 million users.That figure includes users who watched the online broadcast for at least 3 seconds.
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